As I continue my ‘book-a-week’ goal for 2010 I realized that it would be better to move my reviews and thoughts off to a separate blog for a couple of reasons that I will detail shortly. I am hoping to have it up and running in a week or so. I will put up a post once the new blog is fully operational. As I get the new blog set up, I will move older book posts to the new blog. I need to figure out how to do it ‘correctly’ so that folks who find an old link to the review will be pointed to the new blog and not just given a ‘post not found’ error.
The first reason I wanted to start a new book blog is because the posts could overwhelm the other content on this blog. Not that that would be a bad thing, but this blog is not set up as a book review blog. This blog is primarily for generic stuff I come across and do in the course of a day, be it personal or work related. If I find any one of these areas becoming a prime topic then they too might become a separate blog.
The second reason follows, a new blog would let me set it up with microformats that would make it easier to post reviews, quotes, etc. As I have been reading (and posted) about microformats it makes sense to have things set up so that I can fill in some blanks and let the blog do the work of keeping the format consistent as well as setting the stuff up for the search engines. If you look at the posts over at the new blog you will see they have a consistent look, and since all the ‘book data’, from the title and author to the ISBN and jacket cover, is stored in fields like a database for each post, if I change the book review template then all the old posts are updated too without me having to go back and fix them. This should make for a consistent look as well as allow me to tweak things as I learn ‘more and better’ ways of doing it.
The third reason follows from the second, a blog dedicated to just the books I am reading will do better with the search engines, bringing in those who are interested in books. Many who come now to a book post are probably not too sure about coming back to this blog because of its eclectic nature. If the new blog is just about books then they can follow it with their RSS reader or check back knowing they will not be bored by something about the latest program I have found for my Droid phone or a local business I visited as a member of the Chamber of Commerce.
Fourth, as I review books I receive requests to review more books. For the same reasons given in the previous paragraph, authors and publishers are less likely to ask me to review their books if the blog is not a ‘book blog’ and I don’t blame them. Making the new blog exclusively for books should help authors and publishers find me more easily as well as decide if they should send me a book (and I like free books).
Lastly, and very much related to the last two, Google likes homogeneity. If all the posts are about books then it knows what kind of ads to serve. Someone reading my post about a new book does not care to see ads about something totally unrelated but was served up because Google hadn’t yet figured out what this post was about. And I don’t need all the ads on this blog to be aimed at readers and writers because Google thinks that what this blog is about. So with a separate blog, readers of each blog should see ads that are more appropriate to what they came for and what they are reading. And yes, I do like getting a check from Google each month. It has never been enough to do anything more than take my wife out once or twice a month but it is nice to get (and I can dream of hitting it big).
There is still lots of work to do on the new blog. I am still working on the general design and have to get all the WordPress plugins installed that I have found useful as well as setting up the sidebars. Probably will look a lot like this one for now (and probably get tempted to update the theme of this blog while I am at it). One thing I will be doing is keeping a log of the changes I make and reasons for doing so on the new blog so that when I do decide to create a new blog or update this one I don’t have to remember how I did what I did but can go back and read my notes.