Trust Me, I'm Lying.
I have long disdained the internet ‘troll’, the guy who intentionally stirs up online discussions just for the fun of it. Yet, from this book, it is obvious that the blog writer must himself be a troll if he desires to be ‘successful’.
For blogs, practical utility is often a liability. It is a traffic killer. So are other potentially positive attributes. It’s hard to get trolls angry enough to comment while being fair or reasonable. Waiting for the whole story to unfold can be a surefire way to eliminate the possibility for follow-up posts. So can pointing out that an issue is frivolous. Being the voice of reason does also.
As the old saying goes, any publicity is good publicity, so it seems on the online world. It does not matter if they are talking about you because they like you or they hate you, as long as they are talking about you.