We were in Boise for my dad’s 84th birthday and our monthly statistics workshop (poker night) was scheduled at Matt’s for the next week. I knew which adult beverage I had to bring. My brother, Jim, had introduced me to Polygamy Porter when we had visited Boise before. I had not been able to find the brew in the Tri-Cities so I hit Albertson’s to pick up a 6 pack.
The Polygamy Porter was tasty. It is only 4% alcohol so it would take the whole 6 pack to get any serious buzz – but since we were playing poker it was probably better that the buzz was kept to a minimum.
The beer’s label is pretty hilarious. Of course it is what you would expect from a Salt Lake City, Utah brewery that was creative enough to come up with “Polygamy Porter”. The main label proclaims “Why Have Just One?”. Across the neck label it says “Bring some home for the wives” and in small print they claim their motto has always been “We drink our share and sell the rest”.
From the brewery’s online store I found a t-shirt I believe I will have to buy for Von to give me for my birthday. The shirt has the full color label on the back and printed across the front in large letters: “I’ve tried Polygamy”.
According to an old article at Reelbeer.com the company enjoys poking fun:
Reagan Outdoor Advertising maintains the planned billboard — which features a picture of a scantily clad man, cherubs and a six-pack of wives — is in bad taste and exercised a “censorship” clause in its contract with Schirf. “We’ve exhibited much worse taste than this,” brewery owner Greg Schirf told The Salt Lake Tribune.
Among other things, the billboard would suggest “when enjoying our flavorful beverages please procreate responsibly.”
Wasatch Beer has long satirized the Mormon (Church of Jesus Christ of Latter-day Saints) culture with its advertising. Previous Reagan billboards for Wasatch featured the buxom blond namesake for St. Provo Girl Pilsner and catchphrases “Baptize your taste buds,” “Serving the local faithful” and “Oh, my heck.”
The August 2002 article in Inc. Magazine shows that the owner of the company knows how to use the media to get free advertising. First was his advertising his beer as “The Unofficial Beer of the 2002 Winter Games.” The U.S. Olympic Committee , the Salt Lake Organizing Committee , and Anheuser-Busch, the official Olympic beer sponsor, threw a hissy fit and sent Schirf a cease-and-desist order. Schirf immediately called the local media and got tons of free advertising as the little guy being pick on.
Then he started advertising with the slogan: “The Other Local Religion, Wasatch Beers. Baptize your taste buds” and ads, billboards, and radio spots featuring two “missionaries” going door-to-door seeking Wasatch converts.
It does not appear that the beer is being distributed in this area so every time I go to Boise I will have to pick up a couple 6 packs.