Trust Me, I'm Lying.
One early media critic put it this way: We’re a country governed by public opinion, and public opinion is largely governed by the press, so isn’t it critical to understand what governs the press? What rules over the media, he concluded, rules over the country.
Controlling the conversation means controlling public opinion. Whether the discussion is about abortion, gun control, or any divisive issue, each side wants to be the positive side. The ‘pro-life’ side loses because they are labeled ‘anti-abortion’ by journalists. The anti-2nd Amendment group wins because they want ‘reasonable gun control’ and are not called ‘anti-gun rights’ in the media.