The E-Myth Revisited.
Michael E. Gerber.
What does it take to be successful? According to Michael Gerber in The E-Myth Revisited, success is born from a determination to do what needs doing and if you don’t know what needs done, that determination is directed at learning what needs to be done.
Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.
The problem with most failing businesses I’ve encountered is not that their owners don’t know enough about finance, marketing, management, and operations—they don’t, but those things are easy enough to learn—but that they spend their time and energy defending what they think they know. The greatest business people I’ve met are determined to get it right no matter what the cost.
Do you have the drive it takes to find out what needs to be done and then the ability to focus on getting that done?