Jan 142013
 

Trust Me, I'm Lying.
Ryan Holiday.
Page: 71

I have long disdained the internet ‘troll’, the guy who intentionally stirs up online discussions just for the fun of it. Yet, from this book, it is obvious that the blog writer must himself be a troll if he desires to be ‘successful’.

For blogs, practical utility is often a liability. It is a traffic killer. So are other potentially positive attributes. It’s hard to get trolls angry enough to comment while being fair or reasonable. Waiting for the whole story to unfold can be a surefire way to eliminate the possibility for follow-up posts. So can pointing out that an issue is frivolous. Being the voice of reason does also.

As the old saying goes, any publicity is good publicity, so it seems on the online world. It does not matter if they are talking about you because they like you or they hate you, as long as they are talking about you.

Jan 112013
 

Trust Me, I'm Lying.
Ryan Holiday.
Page: 59

Study the top stories at Digg or MSN.com and you’ll notice a pattern: the top stories all polarize people. If you make it threaten people’s 3 Bs — behavior, belief, or belongings — you get a huge virus-like dispersion.

–Tim Ferriss, #1 New York Times Bestselling Author

If people share your blog post with their friends across social media platforms then you are golden. If they just read it and maybe even make a short comment, you may as well not have written it.

Bloggers are paid by advertising placed on their site. Traffic must be generated and the best, and really only, way to get that traffic is to have others advertise for you by talking about your post. A blogger does not care if you love the post or hate it, as long as he can get you to tell your friends about it.